Ghosh, Biswanath <br/><br/>
Strategic Management :  an assesment / 
Biswanath Ghosh 
 - New Delhi, India :  Sterling Publishers Private Ltd.,  c2004 
 - viii, 423 pages ;  22 cm 
<br/><br/>Includes bibliographical references. 
<br/><br/>Introduction: An Overview -- Company's Mission, Vision, Objectives and Goals, and 7-S Framwork -- Assessing the External Environment -- Competitive Strategy : Industry Analysis -- Internal Analysis of the Firm -- Framework for Analysing Competitive: Competitive Advantage of a Firm -- Strategy and Structure, Leadership and Culture -- Strategic Choice -- Strategic Control -- Formulating Long-term Objectives and Grand Strategies -- Growth Strategies: Intensification, Diversification, Mergers & Acquisitions and Divestment -- Turnaround Management -- Strategic Change Management -- Strategic time Management -- Social Responsibilities and Business -- Organisational Culture and Strategy -- Strategy and Social Audit -- Environment Audit -- Learning Curve for Strategic Market Planning -- Financial Strategy -- Human Resource Strategy -- Marketing Strategies -- Pricing Strategies -- Advertising Strategy -- Supply Chain Management -- Strategy and Corporate Evolution in the Indian Context -- Strategic Management in an International Firm. 
<br/><br/> This is a text on strategic management with a difference. The new text represents a milestone in the field of management literature. 
<br/><br/><label>ISBN: </label>8120727029 
<br/><br/><label>Subjects--Topical Terms: </label><br/>INDUSTRIAL MANAGEMENT -- INDIA
<br/><br/><label>LC Class. No.: </label>HD 30.28 .G41 2004