TY  - BOOK
AU  - Dean, Joel
TI  - Managerial economics
AV  - HD 171 .D43 1972 
PY  - 1972///
CY  - New Delhi, India
PB  - Prentice Hall of India
KW  - ECONOMICS
N1  - 1. Profits -- 2. Competition -- 3. Multiple products -- 4. Demand analysis -- 5. Cost -- 6. Advertising -- 7. Basic price -- 8. Product-line pricing -- 9. Price differentials -- 10. Capital budgeting
N2  - The purpose of this book is to show how economic analysis can be used in formulating business policies
ER  -