Dean, Joel

Managerial economics / Joel Dean - New Delhi, India : Prentice Hall of India, c1972 - xiv, 600 pages ; 22 cm.

1. Profits -- 2. Competition -- 3. Multiple products -- 4. Demand analysis -- 5. Cost -- 6. Advertising -- 7. Basic price -- 8. Product-line pricing -- 9. Price differentials -- 10. Capital budgeting.

The purpose of this book is to show how economic analysis can be used in formulating business policies.


ECONOMICS

HD 171 .D43 1972