TY  - BOOK
AU  - Deschamps, Jean Philippe
AU  - Nayak, P. Ranganath
TI  - Product juggernauts: how companies mobilize to generate a stream of market winners 
SN  - 875843417
AV  - HD 31 .D484 1995 
PY  - 1995///
CY  - Boston, Massachusetts
PB  - Harvard Business Review Press
KW  - INDUSTRIAL MANAGEMENT
N1  - Introduction -- Core competencies -- Making it work in your company
N2  - We wrote this book out of deep conviction that the companies that will survive and thrive are those that manage simultaneously to create consistently superior value for many groups, including their customers, shareholders, and present and future employees
ER  -