David, Fred R.

Strategic Management : concepts and cases / Fred R. David - Ninth edition. - Singapore : Pearson Education South Asia Pte Ltd., c2003 - xxxii, 460 pages : illustrations ; 27 cm.

How to analyze a business case -- Overview of strategic management -- Strategy formulation -- Strategy implementation -- Strategy evaluation

The global recession and war on terrorism has ushered in radically different and more complex business world than it was just two years ago, when the previous edition of this text was published.

9812470999


STRATEGIC MANAGEMENT

HD 31 .D249 2003