David, Fred R.

Strategic management : concepts and cases / David, Fred R. - Eighth edition - Singapore : Prentice-Hall, c2001 - xxxii, 432 pages : illustrations ; 25 cm.

Overview of strategic management -- Strategy formulation -- Strategy implementation -- Strategy evaluation

The new millennium has ushered in a radically different and more complex business world than it was just two years ago when the previous edition of this text was published.

9814096466


STRATEGIC MANAGEMENT

HD 31 .D249 2001