TY  - BOOK
AU  - Ebert, Ronald J.
AU  - Griffin, Ricky W. 
TI  - Business essentials
SN  - 9780130675446
AV  - HD 70.U5 .E2 2003 
PY  - 2003///
CY  - [New Jersey]
PB  - Prentice-Hall
KW  - INDUSTRIAL MANAGEMENT -- UNITED STATES
N1  - Includes bibliographical references and index.; PART ONE: UNDERSTANDING THE CONTEMPORARY BUSINESS ENVIRONMENT -- 1. Understanding the U.S. business system -- 2. Understanding the global context of business -- 3. Conducting business ethically and responsibly -- 4. Understanding entrepreneurship and small business -- PART TWO: UNDERSTANDING THE BUSINESS OF MANAGING -- 5. Managing the business enterprise -- 6. Organizing the business enterprise -- 7. Managing operations and improving quality -- PART THREE: UNDERSTANDING PEOPLE IN ORGANIZATIONS -- 8. Motivating, satisfying, and leading employees -- 9. Managing human resources and labor relations -- PART FOUR: UNDERSTANDING PRINCIPLES OF MARKETING -- 10. Understanding marketing processes and consumer behavior -- 11. Pricing, promoting, and distributing products -- PART FIVE: MANAGING INFORMATION -- 12. Managing information systems and electronic commerce -- 13. Understanding principles of accounting -- PART SIX: UNDERSTANDING FINANCIAL ISSUES -- 14. Understanding money and banking -- 15. Understanding securities and investments -- Appendix 1: Understanding financial risk and risk management -- Appendix 2: Understanding the legal context of business
N2  - For courses in Introduction to Business, this best-selling text continues to present a brief "no-nonsense" approach to the fundamentals of business which spans the range of all functional areas-management, marketing, operations, accounting, information systems, finance, and legal studies
ER  -