TY  - BOOK
AU  - Marvin, Philip
TI  - Product planning simplified
SN  - 081445299X
AV  - HD 69 .M37 1972 
PY  - 1972///
CY  - New York
PB  - American Management Association
KW  - PRODUCT MANAGEMENT
N1  - Includes index; Part One. Finding and Screening -- Part Two. Funding and Auditing -- Part Three. Organizing -- Part Four. Staffing
N2  - Management development guide expounding successful management practices used in the USA in product development - covers the choice of product, pricing, cost accounting, managerial decision making, marketing, profitability and patentability of new products, industrial research and technology, engineering standards, etc. Diagrams and statistical tables
ER  -