Competitive intelligence : how to gather, analyze, and use information to move your business to the top /
Larry Kahaner
- New York : Simon & Schuster, c1996
- 300 pages : illustrations ; 24 cm
Includes index.
What is competitive intelligence? -- Real-world competitive intelligence -- Issues, opportunities, and the future
This book is about managers having a better way to make decisions, and not having to spend enormous amounts of time -- like McGowan did -- reading everything in sight to do so.