TY  - BOOK
AU  - Robert, Michel
TI  - Strategy pure and simple II: how winning companies dominate their competitors 
SN  - 70531331
AV  - HD 30.28 .R63 1997  
PY  - 1997///
CY  - New York
PB  - McGraw Hill Education
KW  - STRATEGIC PLANNING -- UNITED STATES
N1  - Includes bibliographical references and index; 1. A Winning Strategy Needs to Be Distinctive 1 -- Interview Don Fites, Chief Executive Officer Caterpillar: Why the Cat Landed on Its Feet 14 -- 2. What is Strategic Thinking? 22 -- Interview Kurt Wiedenhaupt, Chief Executive Officer American Precision Industries: Driving Growth by Thinking Strategically 31 -- 3. Obstacles to Strategic Thinking 39 -- Interview Rafael Decaluwe, Chief Executive Officer N.V. Bekaert, S.A.: Rewiring a Global Strategy 50 -- 4. Crafting the Future Profile of the Organization 58 -- Interview Jim Glasser, Chief Executive Officer GATX: Trains, Planes, and Strategy 73 -- 5. Questions Often Asked about the Concept of Strategic Drive 77 -- Interview Milt Honea, Chief Executive Officer NorAm Energy Corporation: Reenergizing after Deregulation 88 -- 6. Articulating the Business Concept of the Enterprise 92 -- Interview Jack Messman, Chief Executive Officer Union Pacific Resources: Bucking the Traditional Wisdom 105 -- 7. Nurturing Key Strategic Areas of Excellence 109 -- Interview Craig Smith, Chief Executive Officer Raytech Corporation: Creating Strategy with an Albatross Around Your Neck 119 -- 8. The Concept of Strategic Leverage 123 -- Interview Jim Mooney, Chief Executive Officer OMG Group: Winning the M & A Game 135 -- 9. The Ultimate Strategy: Control of the "Sandbox" 143 -- Interview Bob Burgess, Chief Executive Officer Pulte Corporation: Changing the Rules in a Chaotic Sandbox 157 -- 10. Strategy Deployment 161 -- Interview John Davis, Chief Executive Officer American Saw & Manufacturing Company: Strategy on the Cutting Edge 178 -- 11. Strategic Product Innovation: The Lifeblood of Corporate Longevity 182 -- Interview Jesus Catania, Chief Executive Officer FAGOR Electrodomesticos: Strategy for the New European Language 195 -- 12. Market Fragmentation: The Future of Successful New Product Innovation 199 -- Interview Michael Magsig, Chief Executive Officer Cologne Life Reinsurance Company: The Strategist as Weatherman 215 -- 13. Alliances and Acquisitions: The Pursuit of Phantom Synergies 219 -- Interview Ted Hutton, President and Chief Executive Officer, Waverly, Inc.: Strategy "Sans Tache" 228 -- 14. The Logistics of the Strategic Thinking Process 231
N2  - Don't "play the game" the way your competitors do. Instead formulated and deploy a distinctive strategy that changes the rule to your favor
ER  -