TY  - BOOK
AU  - Martel, Myles
TI  - Mastering the art of Q & A: a survival guide for tough, trick, and hostile questions 
SN  - 1556231415
AV  - HD 30.3 .M378 1989 
PY  - 1989///
CY  - Homewood, Illinois
PB  - Dow Jones-Irwin
KW  - COMMUNICATION IN MANAGEMENT
N1  - Includes bibliographical references and index; Part I. The Basics -- Part II. In Control -- Part III. General Principles and Tactics -- Part IV. Special Challenges -- Part V. Preparation Plans and Practice
N2  - A Wall Street firm recently selected my firm to prepare a group of its executives for a major sales conference. The person who chose us told me forthrightly, "We're not worried about their presentations; our main concern is how they han-ale Q& A."  His concern was astute. Although he had assembled an impressive team of presenters, he realized that executives seldom devote sufficient preparation time to Q & A--even though the Q & A session can be more important than the presentation
ER  -