Mastering the art of Q & A : a survival guide for tough, trick, and hostile questions /
Myles Martel
- Homewood, Illinois : Dow Jones-Irwin, c1989
- xiii, 217 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Part I. The Basics -- Part II. In Control -- Part III. General Principles and Tactics -- Part IV. Special Challenges -- Part V. Preparation Plans and Practice.
A Wall Street firm recently selected my firm to prepare a group of its executives for a major sales conference. The person who chose us told me forthrightly, "We're not worried about their presentations; our main concern is how they han-ale Q& A." His concern was astute. Although he had assembled an impressive team of presenters, he realized that executives seldom devote sufficient preparation time to Q & A--even though the Q & A session can be more important than the presentation.