Business research methods /
Donald R. Cooper and Pamela S. Schindler
- Seventh edition
- Boston, Massachusetts : Irwin Inc., c2001
- 798 pages : illustrations ; 27 cm
Includes index.
Part I : Introduction to business research -- Part II : The Design of research -- Part III : Sources and collection of data -- Part IV : Analysis and presentation of data
So, we set out with the seventh edition, our second together, to transform the study of research into a process as exciting and challenging as the decisions that make it a critical managerial process.