Cooper, Donald R.

Business research methods / Donald R. Cooper and Pamela S. Schindler - Seventh edition - Boston, Massachusetts : Irwin Inc., c2001 - 798 pages : illustrations ; 27 cm

Includes index.

Part I : Introduction to business research -- Part II : The Design of research -- Part III : Sources and collection of data -- Part IV : Analysis and presentation of data

So, we set out with the seventh edition, our second together, to transform the study of research into a process as exciting and challenging as the decisions that make it a critical managerial process.

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RESEARCH METHOD

HD 30.4 .E47 2001