Strategic management : building and sustaining competitive advantage /
Robert A. Pitts and David Lei
- Third edition
- Australia : Thomson/South-Western, c2003
- xx, 555 pages : illustrations ; 26 cm
Includes index.
Building competitive advantage -- Extending competitive advantage -- Organizing for advantage -- Sustaining and renewing advantage
This strategic management text focuses on building, extending, organising and sustaining competitive advantage. Five key themes are addressed and reinforced throughout: distinctive competence, quality, globalization, change and ethics.