Gilbert, Marilyn B. <br/><br/>
Letters that mean business / 
Marilyn B. Gilbert 
 - New York :  John Wiley & Son, Inc.,  c1973 
 - xiii, 256 pages  26 cm. 
<br/><br/>Includes index. 
<br/><br/>Chapter 1. Setting off Ideas -- Chapter 2. Asking Letters -- Chapter 3. Telling Letters -- Chapter 4. Building Good Will -- Chapter 5. Simplifying Letter Language -- Chapter 6. Trimming the Hedge -- Chapter 7. Attending to Details -- Chapter 8. Attending to form -- Chapter 9. Writing your Resume. 
<br/><br/> Sooner or later, everyone has some reason to write a business letter. And almost everyone finds this difficult to do--even people who are normally comfortable with other kinds of writing assignments. There are two good reasons why the business letter is a challenge. First, a business letter can have greater consequences than any other kind of writing. It can win a job or lose it. It can make a sale or sink it. It can clarify a puzzling point or obscure it further--and so on, over the range of effects from the most positive to the most negative. As everyone knows, a business letter must be right, and this obligation can be frightening. 
<br/><br/><label>ISBN: </label>471298972 
<br/><br/><label>Subjects--Topical Terms: </label><br/>LETTER WRITING -- BUSINESS
<br/><br/><label>LC Class. No.: </label>H 5726 .G55 1973