TY  - BOOK
AU  - Eastman, Susan Tyler.
TI  - Broadcast/cable/web programming: strategies and practices 
SN  - 053451295X
AV  - PN 1992.53 .E18 2001 
PY  - 2001///
CY  - Beijing, China
PB  - Peking University Press
KW  - TELEVISION PROGRAMS -- PLANNING
N1  - Includes bibliographical references and index; Part1. Programming Resources and Constraints -- Part2. Broadcast Television Strategies -- Part3. Cable, Satellite and Online Strategies -- Part4. Radio Programming
N2  - A more formal statement of the theory and model guiding the authors thinking has been added to the first chapter, accompanied by basic descriptive information about the industry and about the viewing process to better meet the needs of teachers
ER  -