Eastman, Susan Tyler. <br/><br/>
Broadcast/cable/web programming  :  strategies and practices / 
Susan Tyler Eastman and Douglas A. Ferguson 
 - Sixth Edition 
 - Beijing, China :  Peking University Press,  c2001 
 - vii, xv, x, 491 pages :  illustrations ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part1. Programming Resources and Constraints -- Part2. Broadcast Television Strategies -- Part3. Cable, Satellite and Online Strategies -- Part4. Radio Programming 
<br/><br/> A more formal statement of the theory and model guiding the authors thinking has been added to the first chapter, accompanied by basic descriptive information about the industry and about the viewing process to better meet the needs of teachers. 
<br/><br/><label>ISBN: </label>053451295X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>TELEVISION PROGRAMS -- PLANNING
<br/><br/><label>LC Class. No.: </label>PN 1992.53 .E18 2001