TY  - BOOK
AU  - Bonnie Remsberg;Dan Price;Jane Trowbridge;George Daffin
TI  - Radio and television spot announcements for family planning worldwide
AV  - HQ 766 .R3 1975 
PY  - 1975///
CY  - [Chicago]
PB  - Communication Laboratory, Community and Family Study Center, University of Chicago
KW  - TELEVISION IN FAMILY PLANNING
N1  - Based upon Twenty-five communication obstacles to the success of family planning programs, by D.J. Bogue; Chapter One. Introduction: spot announcements and the 25 critical obstacles to family planning -- Chapter Two. What makes a spot announcement effective -- Chapter Three. Pretesting spot announcements -- Chapter Four. Radio and television spot announcements and the 25 critical obstacles
N2  - This volume is one of a series dedicated to improving the content of family planning communication-education programs. Its central theme is that many of the most severe and critical problems facing family planning programs can be alleviated by the use of properly worded spot announcements. It seeks to rove this by providing specific examples
ER  -