Mass communication review yearbook / 
edited by Michael Gurevitch and Mark R. Levy. 
 - London, United Kingdom :  Sage Publications, Incorporation,  c1987 
 - 642 pages ;  24 cm. 
 -  Volume 6 .
<br/><br/>Part I. Exploring new directions -- Part II. Doing mass communication research: practices and traditions -- Part III. Cultural history: technology and change -- Part IV. Journalism: ideologies and roles -- Part V. Aspects of media effects -- Part VI. Media institutions, technology, and policy. 
<br/><br/> This series continues the two-fold mission of MCRY: first to anthologize those recent studies in mass communication. Second, to provide a forum for original contributions that explore and reflect upon basic theoretical issues. 
<br/><br/><label>ISBN: </label>803931123 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNICATION
<br/><br/><label>LC Class. No.: </label>P 90 .M37 1987