TY  - BOOK
AU  - Agee, Warren Kendall
AU  - Ault , Phillip H.;Emery, Edwin
TI  - Introduction to mass communications
SN  - 60401818
AV  - P 90 .A34 1988 
PY  - 1988///
CY  - New York, NY
PB  - Harper & Row Publishers, Inc.
KW  - MASS MEDIA
N1  - Includes bibliographical references and index; Part One. The role of mass communications -- Part Two. The print media -- Part Three. The electronic and film media -- Part Four. The persuasive professions -- Part Five. Research and education -- Part Six. Criticisms and challenges
N2  - Since the first edition of this text helped shape the introductory mas communication course in scores of colleges and universities more than 25 years ago, the book has chronicled the evolving media scene
ER  -