TY  - BOOK
AU  - Merrill, John Calhoun,
AU  - Lowenstein, Ralph L.
TI  - Media, messages, and men: new perspectives in communication 
AV  - P 90 .M47 1971 
PY  - 1971///
CY  - New York
PB  - D. McKay
KW  - MASS MEDIA
N1  - Includes bibliographical references and index; Part I. Media: A new look at changing roles -- Part II. The communication and his audience -- Part III. Media concepts and ethics
N2  - This is not a typical "survey of journalism" or introductory textbook in mass communications
ER  -