TY  - BOOK
AU  - Ulloth, Dana Royal
AU  - Klinge, Peter L.;Eells, Sandra
TI  - Mass media: past, present, future 
SN  - 314696830
AV  - P 92 .U45 1983 
PY  - 1983///
CY  - St. Paul, Minnesota
PB  - West Publishing Company
KW  - MASS MEDIA -- UNITED STATES
N1  - Includes index; Part 1. Print/Ink -- Part 2. Visual/Sound -- Part 3. Broadcast/electronics -- Part 4. Audience/futures
N2  - This book will spend less time evaluating the media, and more space reviewing the history, business, regulation, and economics of the mass media
ER  -