Advancing communication science :  merging mass and interpersonal processes / 
edited by Robert P. Hawkins, John M. Wiemann, and Suzanne Pingree. 
 - Newbury Park, California :  Sage Publications, Incorporation,  c1988 
 - 309 pages ;  22 cm. 
 -  Volume 16 .
<br/><br/>1. Comparing mediated and interpersonal communication data -- 2. Emotional education and mass media -- 3. Discourse and message analysis -- 4. Interactivity: from new media to communication -- 5. Monologue, dialogue, and telelog: comparing an emergent form of communication with traditional forms -- 6. From reactivity to activity and action -- 7. Cognition and communication -- 8. Developing communication skills -- 9. Theories of family communications -- 10. The caravan of communication and its multiple histories. 
<br/><br/> Communication's fragmentation is manifest in the many subspecialties that lay claim to the field of communication, and that are distinguished by largely different methods of inquiry, by levels of analysis, by theories that place communication in very different points in the research process. 
<br/><br/><label>ISBN: </label>803931417 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNICATION
<br/><br/><label>LC Class. No.: </label>P 91.25 .A38 1988