TY  - BOOK
AU  - Fueroghne, Dean Keith.
TI  - "But the people in legal said--": a guide to current legal issues in advertising 
SN  - 1556230915
AV  - KF 1614 .F84 1989 
PY  - 1989///
CY  - Illinois
PB  - Dow Jones-Irwin
KW  - ADVERTISING LAWS -- UNITED STATES -- POPULAR WORKS
N1  - Includes bibliographical references and index; 1. The development of control over advertising -- 2. An overview of the federal trade commission's role in advertising regulation -- 3. Specific areas of concern under section 5 of the federal trade commission act -- 4. Advertising's part in the liability -- 5. The right's of privacy and publicity -- 6. Copyright regulation -- 7. Trademark regulation -- 8. Comparative advertising -- 9. Contests and lotteries
N2  - This book is addressed to all who produce, distribute, and prosper from advertising - the account executive, the art director, the copywriter, the creative director, the advertising manager - whether in the agency business or an in-house advertising department
ER  -