TY - BOOK AU - Gross, Alan E., AU - Barry E. Collins;James H. Bryan TI - An introduction to research in social psychology: exercises and examples SN - 471328154 AV - HM 251 .G76 1972 PY - 1972/// CY - New York PB - John Wiley & Son, Inc. KW - RESEARCH N1 - Includes bibliographical references; 1. Interviewing -- 2. Measuring attitude -- 3. Unobtrusive measures -- 4. Social reinforcement and verbal conditioning -- 5. Improvisation and attitude change -- 6. Similarity, attraction and social influence -- 7. Spatial distance -- 8. Witnessing behavior of others: the role of models in affecting the audience -- 9. Social responsibility and dependency -- 10. Selective exposure to information -- 11. Group behavior -- 12. Communication and feedback -- 13. Person perception -- 14. Generalized attitude change N2 - This book illustrates how of the tactics, philosophies and specific techniques from the scientific method that put a man to the moon can be applied also to problems in social psychology ER -