Gross, Alan E., <br/><br/>
An introduction to research in social psychology:  exercises and examples / 
Alan E. Gross, Barry E. Collins and James H. Bryan. 
 - New York :  John Wiley & Son, Inc.,  c1972 
 - ix, 447 pages :  illustrations ;  22 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>1. Interviewing -- 2. Measuring attitude -- 3. Unobtrusive measures -- 4. Social reinforcement and verbal conditioning -- 5. Improvisation and attitude change -- 6. Similarity, attraction and social influence -- 7. Spatial  distance -- 8. Witnessing behavior of others: the role of models in affecting the audience -- 9. Social responsibility and dependency -- 10. Selective exposure to information -- 11. Group behavior -- 12. Communication and feedback -- 13. Person perception -- 14. Generalized attitude change. 
<br/><br/> This book illustrates how of the tactics, philosophies and specific techniques from the scientific method that put a man to the moon can be applied also to problems in social psychology. 
<br/><br/><label>ISBN: </label>471328154 
<br/><br/><label>Subjects--Topical Terms: </label><br/>RESEARCH
<br/><br/><label>LC Class. No.: </label>HM 251 .G76 1972