TY  - BOOK
AU  - Smith, Mickey
TI  - Principles of pharmaceutical marketing
SN  - 812108582
AV  - RS 68 .P75 2004 
PY  - 2004///
CY  - New Delhi, India
PB  - CBS Publishers & Distributors
KW  - PHARMACEUTICAL INDUSTRY
N1  - Includes bibliographical references and index; PART ONE: The pharmaceutical market -- PART TWO: The pharmaceutical product -- PART THREE: Distribution channels -- PART FOUR: Competitive practices -- PART FIVE: Controls
ER  -