Seth, Pran Nath

An Introduction to travel and tourism / Pran Nath Seth and Sushma Seth Bhat - Third revision edition. - New Delhi, India : Sterling Publishers Private Ltd., c2003 - vii, 271 pages : illustrations ; 22 cm.

Includes bibliographical references and index.

1. Our World of Travel and Tourism -- 2. How Tourism Operates: Role of Travel Agencies -- 3. Organization of Tourism: Role of the Government -- 4. Passenger Transport -- 5. Air Travel and Tourism -- 6. Information Technology and its Impact on Travel Industry -- 7. The Hospitality Industry: Tourism and Hotels -- 8. Tourism Marketing, Advertising and Public Relations -- 9. Tourism: Blessing or Blight -- 10. India-A Tourist Destination -- 11. Travel Lingo -- Bibliography -- Index.

9788120724822


TRAVEL

G 55.5 .S48 2003