An Introduction to travel and tourism /
Pran Nath Seth and Sushma Seth Bhat
- Third revision edition.
- New Delhi, India : Sterling Publishers Private Ltd., c2003
- vii, 271 pages : illustrations ; 22 cm.
Includes bibliographical references and index.
1. Our World of Travel and Tourism -- 2. How Tourism Operates: Role of Travel Agencies -- 3. Organization of Tourism: Role of the Government -- 4. Passenger Transport -- 5. Air Travel and Tourism -- 6. Information Technology and its Impact on Travel Industry -- 7. The Hospitality Industry: Tourism and Hotels -- 8. Tourism Marketing, Advertising and Public Relations -- 9. Tourism: Blessing or Blight -- 10. India-A Tourist Destination -- 11. Travel Lingo -- Bibliography -- Index.