TY  - BOOK
AU  - Cruz, Zenaida L.
TI  - Convention and event management
SN  - 9789710866915
AV  - TX 911.2 .C78 2006 
PY  - 2006///
CY  - Navotas, Philippines
PB  - Navotas Press
KW  - EVENT PLANNING
N1  - Includes index; Chapter1. the meaning and importance of the meeting, convention and exhibition industries -- Chapter2. Key players in the industry -- Chapter3. Meetings management -- Chapter4. Meeting technology -- Chapter5. Planning meetings, conventions and exhibition -- Chapter6. Basic fact about events -- Chapter7. Managing events -- Chapter8. Marketing events -- Chapter9. Funding and evaluation of events -- Chapter10. Risk management -- Chapter11. The role of ethics in the convention and event industry -- Chapter12. Changes affecting the convention and event industry in the next millennium
N2  - The main aim of the second edition is to give a comprehensive view of the principles of conceptualizing, planning, managing, promoting, funding and evaluating conventions and events
ER  -