Allen, Johnny <br/><br/>
Festival and special event management / 
Johnny Allen, William O'Toole, Ian McDonnell and Robert Harris 
 - Australia :  John Wiley & Son, Inc.,  c2005 
 - xvi, 517 pages :  illustrations ;  26 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1 : Event context -- Part 2 : Event strategy -- Part 3 : Event management -- Part 4 : Trends and issues 
<br/><br/> This textbook attempts to capture and refine this emerging body of knowledge, and to document it in a useful form for both researchers and practitioners in this field. 
<br/><br/><label>ISBN: </label>047080470X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>FESTIVALS -- MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HD 31 .A42 2005