TY  - BOOK
AU  - Hudson, Simon
TI  - Tourism and hospitality marketing: a global perspective 
SN  - 9781412946872
AV  - G 155.A75 .H83 2008 
PY  - 2008///
CY  - Los Angeles, California
PB  - Sage
KW  - TOURISM -- MARKETING
N1  - Includes bibliographical references and index; The Global Tourism Marketing Environment -- Consumer Behaviour -- Developing a Marketing Plan -- Marketing Research -- The Tourism and Hospitality Product -- Pricing -- Distribution -- Marketing Communications The Role of Advertising and Sales Promotions -- Marketing Communications Public Relations, Personal Selling, Direct Marketing and Word of Mouth -- Internet Marketing -- Providing Service Quality through Internal Marketing -- Destination Marketing -- Contemporary Issues in Tourism and Hospitality Marketing
N2  - Covers all the key marketing principles applied to tourism and hospitality.    Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources
ER  -