Hudson, Simon <br/><br/>
Tourism and hospitality marketing :  a global perspective / 
Simon Hudson 
 - Philippine edition. 
 - Los Angeles, California :  Sage,  c2008 
 - xv, 467 pages :  illustrations ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The Global Tourism Marketing Environment -- Consumer Behaviour -- Developing a Marketing Plan -- Marketing Research -- The Tourism and Hospitality Product -- Pricing -- Distribution -- Marketing Communications The Role of Advertising and Sales Promotions -- Marketing Communications Public Relations, Personal Selling, Direct Marketing and Word of Mouth -- Internet Marketing -- Providing Service Quality through Internal Marketing -- Destination Marketing -- Contemporary Issues in Tourism and Hospitality Marketing. 
<br/><br/> Covers all the key marketing principles applied to tourism and hospitality.    Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources. 
<br/><br/><label>ISBN: </label>9781412946872 
<br/><br/><label>Subjects--Topical Terms: </label><br/>TOURISM -- MARKETING
<br/><br/><label>LC Class. No.: </label>G 155.A75 .H83 2008