Conferences and conventions : a global industry /
Tony Rogers
- Third edition.
- London, United Kingdom : Taylor & Francis, c2013
- xvi, 422 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
1. A Global Industry -- 2. The Structure of the Conference Industry -- 3. Winning Conference Business: 1 -- 4. Winning Conference Business: 2 -- 5. Planning and Staging Successful Conferences: An Organiser's Perspective -- 6. Conference Management: A Venue Perspective -- 7. The Economic, Social and Environmental Impacts of Conferences and Conventions -- 8. Developing the Industry's Workforce: Creating a Profession -- 9. Leading Industry Organisations -- 10. The Future: Trends, Challenges and Opportunities.
Conferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry’s origins, structure, economic, social and environmental impacts, education, training and career opportunities, and the industry's future development. It also explores its links with the wider tourism industry, and suggests that there should be a realignment of these links, putting a greater focus on designing, executing and measuring meeting and convention contents so that they have a purposeful impact on participants, thus creating greater value for stakeholders. It suggests that there should be greater emphasis on the role that meetings play in economic, professional and educational development, promoting the benefits they provide in knowledge exchange, scientific research, technology transfer, networking and motivation and showing clearly what such business events actually accomplish.