TY  - BOOK
AU  - Parent, Milena M.
AU  - Smith-Swan, Sharon
TI  - Managing major sports events: theory and practice 
SN  - 9780415672283
AV  - GV 713 .P37 2013 
PY  - 2013///
CY  - London, United Kingdom
PB  - Routledge
KW  - SPORT -- MANAGEMENT
N1  - Includes index; Introduction : the world of major sports events -- Bidding for an event -- Leading and setting up an organizing committee -- Planning major sports events -- Workforce management : building high-functioning organizing -- Marketing, sponsorship, and look-feel -- Venues and venuization -- The media -- Stakeholder relations and protocol -- Ceremonies -- Risk management and security --Technology -- Games-time -- Closure -- Legacy and sustainability -- Other consideration
N2  - This book draws closely on the authors' personal practical experiences of day-to-day management during 2010 Winter Olympics in Vancouver, now widely regarded as the gold standard of Olympic organization
ER  -