Perreault, William D. Jr. <br/><br/>
Basic marketing :  a marketing strategy planning approach / 
William D. Perreault Jr. 
 - New York :  McGraw Hill Education,  c2010 
<br/><br/><label>ISBN: </label>9780071085793 
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .P47 2010