Kurtz, David L. <br/><br/>
Principles of contemporary marketing / 
David L. Kurtz  
 - Fifteenth Edition / Philippine Edition 
 - Singapore :  Cengage Learning Asia Pte Ltd,  c2012 
 - 780 pages :  illustrations ;  26 cm. 
<br/><br/>Includes index. 
<br/><br/>Part 1. Designing customer-oriented marketing strategies -- Part 2. Understanding buyers and markets -- Part 3. Target market selection -- Part 4. Product decisions -- Part 5. Distribution decisions -- Part 6. Promotional decisions -- Part 7. Pricing decisions 
<br/><br/><label>ISBN: </label>9789814392822 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .K88 2012