TY  - BOOK
AU  - Earl, Peter
AU  - Wakeley, Tim
TI  - Business economics: a contemporary approach 
SN  - 9780071311274
AV  - HB 171.5 .E37 2010 
PY  - 2010///
CY  - London, United Kingdom
PB  - McGraw Hill Education
N1  - Includes bibliographical references and index; 1. Introduction -- 2. Markets and models -- 3. What do entrepreneurs do? -- 4. Who wants the product and in what quantity? -- 5. How shall the firm produce the product? -- 6. Where do costs come from and how do they behave? -- 7. How can the firm set the 'right' price? -- 8. How can the firm earn persistent above-normal profits? -- 9. A business enterprise is born -- 10. How can the firm grow? -- 11. What can an established firm do when its sales volume stagnates or declines? -- 12. Fundamentals of macroeconomics -- 13. What are the main sources of controversy in macroeconomics? -- 14. The international environment
N2  - This book was designed to offer a very different approach to business economics from that presented in existing texts. This is because the authors, the publisher and many lecturer believe that you will be better served by a complete rethink of what a business economics text covers and how the ideas in it are presented. As a result this book offers a pluralistic approach to economics
ER  -