TY  - BOOK
AU  - Sancianco, Herbert M.
TI  - Sales promotion: principles & best practices 
SN  - 9789712723148
AV  - HF 5438.5 .Sa26 2010 
PY  - 2010///
CY  - Pasig City, Philippines
PB  - Anvil Publications
KW  - SALES PROMOTION
N1  - Includes bibliographical references; The marketplace : operating realities and challenges -- Sales Promotion as business development strategy -- Consumer promotion -- Sales team incentives -- Sales promotion in customer relationship management -- Marketing service companies -- The Elements that make a successful campaign -- Success or failure? monitoring and measurement results
N2  - This book is a great learning tool and professional reference material on consumer and trade sales promotion-the fourth P in the marketing mix. This book educates the reader as to what it can do for a brand that is either entering the marketplace, developing itself for higher growth or prolonging its demand over a longer period of time where it can compete effectively during weak business periods
ER  -