Sancianco, Herbert M. <br/><br/>
Sales promotion :  principles & best practices / 
Herbert M. Sancianco 
 - Pasig City, Philippines :  Anvil Publications,  c2010 
 - xxx, 243 pages :  illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>The marketplace : operating realities and challenges -- Sales Promotion as business development strategy -- Consumer promotion -- Sales team incentives -- Sales promotion in customer relationship management -- Marketing service companies -- The Elements that make a successful campaign -- Success or failure? monitoring and measurement results. 
<br/><br/> This book is a great learning tool and professional reference material on consumer and trade sales promotion-the fourth P in the marketing mix. This book educates the reader as to what it can do for a brand that is either entering the marketplace, developing itself for higher growth or prolonging its demand over a longer period of time where it can compete effectively during weak business periods. 
<br/><br/><label>ISBN: </label>9789712723148 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SALES PROMOTION
<br/><br/><label>LC Class. No.: </label>HF 5438.5 .Sa26 2010