Crafting and executing strategy : the quest for competitive advantage : concepts and cases /
Arthur A. Thompson, A.J. Strickland III, and John E. Gamble
- Boston, Massachusetts : McGraw Hill Education, c2010
- xlv, 413 pages : illustrations ; 27 cm
Includes index.
Part one : Concepts and techniques for crafting and executing strategy -- Part two : Cases in crafting and executing strategy
The two standout features of this 17th edition are a much-refined 12-chapter presentation and a fresh, compelling collection of 26 cases.