Smart things to know about e-commerce /
Mike Cunningham
- Oxford, United Kingdom : Capstone Publishing Ltd., c2000
- xvii, 234 pages : illustrations ; 21 cm.
Includes index.
The Internet and e-commerce evolution -- Think e-commerce, think change! -- E-commerce technologies that matter -- Electronic consumers: attracting, predicting and engaging them -- Business to business e-commerce -- Building your own strategy -- Making it happen: doing e-commerce -- Out there.