TY  - BOOK
AU  - Reid, Jason
TI  - The small business survival guide
SN  - 9781435457805
AV  - HG 173 .R54 2011 
PY  - 2011///
CY  - Boston, Massachusetts
PB  - Cengage Learning Asia Pte Ltd
KW  - BUSINESS AND ECONOMICS -- SMALL BUSINESS
N1  - Includes index; Chapter 1 Branding -- Chapter 2 Marketing -- Chapter 3 When Things Go Very Bad -- Chapter 4 Leads -- Chapter 5 Sales, Sales, Sales -- Chapter 6 Sales Management -- Chapter 7 Employees: Hire Slow, Fire Fast -- Chapter 8 It's Your Time, Use It Wisely -- Chapter 9 Customers -- Chapter 10 Technology -- Chapter 11 Business Intelligence -- Chapter 12 Back to School -- Chapter 13 Expense Management: Running a Lean Business -- 193 (24) Chapter 14 Estimating and Pricing -- Chapter 15 Big Opportunities -- Chapter 16 Management -- Chapter 17 Meetings: Communication is Key! -- Chapter 18 Dream Management or Whole Life Management -- Chapter 19 Goals -- Chapter 20 Protect Yourself, Your Company, and Your Employees -- Chapter 21 Business Planning -- Chapter 22 Conclusion
N2  - The small business survival guide is a pragmatic book geared toward entrepreneurs who want to grow their small business fast. The book is not about creating a mission or strategic planning -- it's a hands-on tool that teaches small business owners what they need to know about marketing, sales, hiring and managing employees, cost control, and other basic business principles. There's a particular focus on using the Internet through multiple channels, including social media, to effectively grow the business quickly
ER  -