Aguilar, Jerry A. <br/><br/>
Factors influencing students college choice :  input to improved strategic marketing plan / 
Jerry A. Aguilar 
 - Manila :  National University,  2011 
 - 193 leaves :  illustrations ;  28 cm. 
<br/><br/> Research Method : Descriptive Method. 
<br/><br/>Includes bibliographical references.   
<br/><br/>Title page -- Approval Sheet -- Acknowledgement -- Abstract -- Table of contents -- List of tables -- List of figures -- Chapter 1. The Problem and its setting -- Chapter 2. Review of related literature and studies -- Chapter 3. Research Methodology -- Chapter 4. Presentation, Analysis, and Interpretation of Data -- Chapter 5. Summary, Conclusion, and Recommendation -- Bibliography -- Appendices -- Curriculum Vitae. 
<br/><br/> This study focused on the factors that determine college choice. It went on to prove the hypothesis that no significant relationship exists among the variables. The independent variables in the study were: Institutional, Environmental and Individual Factors. Other independent variables were Student Characteristics such as gender, course, enrolment status and religion. The dependent variable was the students' perception of the school they are currently enrolled in - whether it was their best choice or not at all. 
<br/><br/><label>LC Class. No.: </label>GSD CEAS EDD .A38 2011