TY  - BOOK
AU  - Medina, Roberto G.
TI  - Entrepreneurship and small business management
SN  - 9789712356384
AV  - HB 615 .M43 2010 
PY  - 2010///
CY  - Manila, Philippines
PB  - Rex Book Store
KW  - ENTREPRENEURSHIP
N1  - Includes bibliographical references and index; A perspective on entrepreneurship -- The nature of small business -- The ethical and social responsibilities of the entrepreneur -- Entrepreneurial personality -- The search for a sound business idea -- Strategic planning for small business -- The business plan -- Forms of small business ownership -- Organizing, directing, and controlling the small business -- Marketing the small business -- Determining the right location -- Promoting the small business -- Managing small business finance -- Managing small business risk
N2  - In this revised edition, a new chapter, "Ethics and Social responsibility of he Entrepreneur" is introduced. Exercises at the end of each chapter are provided as well
ER  -