Medina, Roberto G. <br/><br/>
Entrepreneurship and small business management / 
Roberto G. Medina 
 - Second Edition. 
 - Manila, Philippines :  Rex Book Store,  c2010 
 - viii, 233 pages ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>A perspective on entrepreneurship -- The nature of small business -- The ethical and social responsibilities of the entrepreneur -- Entrepreneurial personality -- The search for a sound business idea -- Strategic planning for small business -- The business plan -- Forms of small business ownership -- Organizing, directing, and controlling the small business -- Marketing the small business -- Determining the right location -- Promoting the small business -- Managing small business finance -- Managing small business risk. 
<br/><br/> In this revised edition, a new chapter, "Ethics and Social responsibility of he Entrepreneur" is introduced. Exercises at the end of each chapter are provided as well. 
<br/><br/><label>ISBN: </label>9789712356384 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ENTREPRENEURSHIP
<br/><br/><label>LC Class. No.: </label>HB 615 .M43 2010