TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 130980390
AV  - HF 5415 .K68 1994 
PY  - 1994///
CY  - Englewood Cliffs, New Jersey
PB  - Prentice-Hall
KW  - MARKETING
N1  - Includes index; Understanding marketing and the marketing process -- analyzing marketing opportunities -- selecting target markets -- developing the marketing mix -- managing the marketing effort -- extending marketing
ER  -