TY  - BOOK
AU  - Brown, F. E.
TI  - Marketing research: a structure for decision making 
SN  - 201002051
AV  - HF 5415.2 .B76 1980 
PY  - 1980///
CY  - Reading, Massachusetts
PB  - Addision-Wesley Publishing Company
KW  - MARKETING
N1  - Includes index; Part I. Posing The Right Question -- Part II. Conclusions from Samples -- Part III. Relationships and Associations -- Part IV. Recent Analytic Development
N2  - Marketing Research: A Structure for Decision Making is designed for two principal groups: (1) graduate MBA students desiring a working knowledge of marketing research and (2) practicing researchers who wish to upgrade their technical skills. It is primarily a text with an integrated development of the subject, but it can also serve as a reference book for those interested in specialized topics. The book was motivated, as probably all texts are, by satisfactions and frustrations experienced over a number of years in teaching the subject matter
ER  -