Ryan, William T. <br/><br/>
A Guide to marketing / 
William T. Ryan 
 - Irwin :  Penerbitan,  c1981 
 - x, 312 pages ;  21 cm. 
<br/><br/>Includes index. 
<br/><br/>Identifying the market -- The consumer and the product -- Pricing, promotion and selling -- Channel and legal structures -- Marketing in transitions. 
<br/><br/><label>ISBN: </label>256025770 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5145. R93 1981