Strategic management: concepts and cases /
Fred D. David
- Twelfth edition
- Singapore : Prentice-Hall, c2009
- 326 pages : illustrations ; 27 cm
Part I : Overview -- Chapter 1 : The Nature of strategic management -- Part 2 : Strategic formulation -- Chapter 2 : Formulating the business vision and mission -- Chapter 3 : Making an external assessment -- Chapter 4 : Making an internal assessment -- Chapter 5 : Placing strategies into action -- Chapter 6 : Understanding strategy analysis and choice -- Part 3 : Strategy implementation -- Chapter 7 : Dealing with management and operations issues -- Chapter 8 : Dealing with marketing, finance/accounting, R&D, and MIS issues -- Part 4 : Strategy evaluation -- Chapter 9 : Reviewing, evaluating and controlling strategy -- Part 5 : Strategic management case analysis
This edition continues to offer many special time-tested features and content that have made this text so successful for nearly twenty years.