TY  - BOOK
AU  - Hoyer, Wayne D.
AU  - MacInnis, Deborah J.
TI  - Consumer behavior: in the 21st Century 
SN  - 9789814319232
AV  - HF 5415.32 .H69 2010 
PY  - 2010///
CY  - Australia
PB  - Cengage Learning Asia Pte Ltd
KW  - CONSUMER BEHAVIOR
N1  - Includes index; Part 1. An introduction to consumer behavior -- Part 2. The Psychological care -- Part 3. The process of making decisions -- Part 4. The consumer's culture -- Part 5. Consumer behavior outcomes and issues
ER  -